I am not a coffee person, thus I do not have a coffee “place.” I must admit Starbucks & Dunkin Donuts frighten me as they continue to pop up on every corner across the country (and around the world) in simultaneous campaigns to take over the world. Exaggeration, yes, but you know exactly what I’m talking about.
However, if I were forced to choose a “place” to enjoy a non-coffee beverage, Caribou Coffee would be a strong contender. Headquartered in Minneapolis, MN, the idea behind Caribou was first realized at the top of Sable Mountain in Alaska—a herd of Caribou was involved & ultimately inspired the company’s name. Quirky, right?
Caribou, like Starbucks and Dunkin, boasts a chain of store locations, but they manage to maintain a more personal, “mom & pop” feel that I really like. Hayes and I frequented the Franklin St. location in Chapel Hill whenever we needed to be “serious” about studying so it came as no surprise when she shared this fun link with me this afternoon.
What do you stay awake for? Caribou is asking & people across the country are answering.
Earlier this year Caribou started a new advertising campaign: “Life is short. Stay awake for it.” New cups were covered in things to do/enjoy while awake—skydiving, road trips & dark chocolate were a few of my faves—and an awesome booklet of even more reasons to stay awake & info about Caribou’s charity work were beside the registers for customer pick-up. I might have snagged a few…
Caribou has decided it’s time for a new cup of reasons to stay awake & this time anybody & everybody can share their reasons with the world.
So what do you stay awake for? Click on the link above & your answer might just make the cup.
And just for kicks & giggles, here are a few things I gladly stay awake for (:
-Spontaneous fits of laughter…the side-cramping kind.- Discovering new music.- Reading an entire book in one day.- Neverending conversations.- Christmas lights.- Board games.- Youtube videos.- And icedreams, of course (:
enjoy life while you’re awake to enjoy it, capeesh?
PS: my beloved Jeep is no longer dead after receiving a new battery this morning. Chad from AAA was awesome & had me on the road again by 9:00…so thankful it was nothing more serious!